Collect reviews. Build trust. Rank higher.

A structured program that helps software vendors collect authentic customer reviews and strengthen their brand on Software Finder — with pre-built templates, verified reviewers, and optional incentives.

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Turn Happy Customers Into Proof

Buyer trust other buyers. How many are speaking for you?

Collect reviews

Meet the buyers who match your ICP.

Sales-qualified, phone-verified, and matched to the customer profile you give us.

See how PPL works

See who is researching you right now

Buyers quietly compare. We show you which prospects are looking in your category.

Request Intent data
Why It Matters

Reviews drive the software buying decision

Vendors with more verified reviews build buyer trust far faster.

86%

of B2B buyers rely on third-party reviews before making a purchase decision.

72%

of visitors check reviews first before reading any product description.

<20

reviews or a sub-3-star rating leads to significantly lower profile engagement.

The Process

How the campaign works

  1. 01

    Upload contacts

    Upload your power-users list in the vendor portal. Segment for better targeting.

  2. 02

    Select templates & rewards

    Choose from high-performing email templates and pick a coupon incentive for reviewers.

  3. 03

    Emails go out

    Users receive a secure, branded invite with a direct link to leave their review.

  4. 04

    Reviews get verified

    Our team vets each review. Once approved, the reviewer receives their reward.

Get verified reviews from your own customers.
The Difference

Review Campaigns vs. doing it manually

Feature

  • Effort & management
  • Trust & authority
  • Traffic intent
  • Placement
  • Typical results

Software Finder Recommended

  • Low — structured campaign management with pre-made email templates.
  • Third-party incentive gives users a sense of contribution to a global community.
  • More reviews typically drive a 73% increase in profile engagement.
  • Uses structured, tested email templates proven to convert users into reviewers.
  • Vendors typically gain 30+ verified reviews per campaign.

Traditional / manual

  • High — vendors often struggle to collect reviews on their own.
  • Direct requests can feel like a biased favor to the vendor.
  • Profiles with fewer than 20 reviews struggle to attract visitors.
  • Vendors must spend time testing their own outreach messaging.
  • Often results in slow growth or stagnant review counts.
Research & Insights

The data behind review-led growth

The report breaks down how verified customer feedback drives visibility, conversions, and revenue — with data from thousands of software buyers.

61% of buyers only trust reviews from the last 90 days, so recency matters as much as volume. Vendors with 50+ reviews unlock an exponential growth inflection point in traffic and lead generation.

Read the full report
92%
of B2B buyers purchase after reading trusted reviews
3×
traffic boost from your first 10 reviews
5%–9%
more revenue for every star you gain
270%
conversion lift from repurposed reviews
Get Started

Start your review campaign

Book a demo and we'll walk you through the program, pricing, and what results to expect for your product.

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Trusted by 2,000+ software vendors

Start your review campaign

Other Growth Options

Looking for a different growth approach?

Every vendor's strategy is different. If Review Campaigns aren't the right fit right now, there are other ways to grow your presence on Software Finder.

CPC Advertising

Drive high-intent traffic directly to your product page. CPC placements put your product at the top of high-traffic category pages, right when buyers are evaluating options.

More On CPC

Pay Per Lead

Connect with sales-qualified buyers who have already expressed interest in software like yours. Every lead is intent-verified and delivered directly to your team.

Explore PPL

Content Partnerships

Get featured across high-intent editorial content that ranks for the keywords your ideal customers are searching for across search engines and LLMs.

Build My Presence

Vendor Portal

Take control of your product presence. Manage listings, update information, and ensure your brand is accurately represented to buyers.

Manage Your Profile
FAQ

Questions we get asked a lot

Are the reviews authentic and verified?
Yes. All reviews are collected from real users and go through a verification process to ensure authenticity and trustworthiness.
Do I need to create the email content myself?
No. You get access to high-performing, pre-built email templates designed to maximize response rates and simplify the process.
How do incentives like gift vouchers work?
You can offer rewards such as Amazon gift vouchers to encourage participation. These incentives help increase response rates while maintaining review authenticity.
Will these reviews help generate leads?
Yes. Strong, verified reviews build trust and influence buyer decisions, leading to higher engagement and more inbound interest.
Can I choose which customers to send review requests to?
Yes. You have full control over your campaign audience, letting you target satisfied customers and maximize positive feedback.
Is this suitable for all SaaS companies?
It works best for companies with an existing customer base who want to strengthen their online reputation and improve conversion rates.