From Brand Discovery to Qualified SaaS Leads
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Trusted by Top Vendors
Solution We Provide
A comprehensive suite of services designed to turn your business into a high-performance lead machine.
Built For Growth-Focused SaaS Teams
Whether scaling a new product or expanding market share, stay visible where buying decisions are happening.
“CPC program helped us tap into something traditional channels were struggling to deliver. Instead of competing in crowded ad auctions, we were able to position directly in front of users actively comparing CRM solutions. The clicks we received weren’t exploratory but informed, intentional, and much closer to purchase”
Cassie Huang
Salesforce
“Software Finder’s Vendor Portal gave us the ability to access profile management dashboard, along with visitor intent data and leads based on specific interest, which significantly improved our sales efficiency. We saw not just more leads, but better-qualified ones, prospects who were already informed and ready to engage.”
Amelia Towle
Hubspot
“It helped us solve a critical challenge, keeping our social proof as dynamic as our product. While we had strong brand recognition, we needed fresh, credible feedback that reflected our latest innovations and real buyer concerns. The campaign enabled us to generate a consistent flow of high-quality, verified reviews. What made the biggest difference was how these reviews influenced buyer behavior.”
Jaclyn Myers
Canvas LMS
“The most amazing thing about Software Finder’s (Pay-Per-Lead) model was intent. We weren’t chasing signups anymore; we were connecting with teams already looking for a solution like Trello.”
Kevin Ebert
Airtable
“What stood out with Software Finder’s Content Partnership was the ability to influence how Oracle HCM Cloud showed up during the research phase. Instead of relying on brand recall alone, we were consistently present in the exact moments buyers were researching solutions.”
Madeleine Amodeo
Oracle HCM
- Jira Software
- BambooHR
- Asana
- Tebra
- Rippling HR
- Wrike
- AdvancedMD
- ClickUp
- ADP Workforce Now
- Trello
audiences
- Drive visibility through articles, comparisons, and listings
- Reach users early in their research phase
- Build initial brand awareness
users
- Bring in users who are actively exploring options
- Position your product in comparison and listing pages
- Drive high-intent traffic to your profile
- Showcase your product with a fully managed profile
- Access intent data to understand user behavior
- Capture and manage leads directly in the leads tab
opportunities
- Receive ready-to-buy leads
- Pay only for actual lead generation
- Focus on closing, not just attracting traffic
We’ll help you find the right solution that fit your budget and business needs
How Software Finder Helps Vendors
Build instant trust through verified user reviews and industry-standard badges.
Lead Generation
Capture inquiries from buyers who are ready to evaluate vendors and move forward in the buying process.
Analytics & Insights
Understand how buyers interact with your profile, what features they explore, and how your product performs against competitors.
Visibility & Discovery
Appear in software categories and comparison pages where buyers are actively researching solutions.
Lead Generation
Capture inquiries from buyers who are ready to evaluate vendors and move forward in the buying process.
Reputation Buildings
Collect and showcase verified customer reviews that build trust and influence purchasing decisions.
Professional Guidance
Our team of experts guide you to adopt the best practices so you can good achieve results.
Success Stories from Our Customers
Our clients’ satisfaction is our top priority. Here’s what some of them have to say about their experience with Software Finder:
Charlie Ekstrom Bothman
PAY PER LEAD PROGRAM | AIRTABLE
Airtable is a leading cloud accounting platform designed for freelancers, consultants, and small businesses. While the brand already had strong awareness in the SMB accounting space, rising acquisition costs and inconsistent lead quality from traditional PPC campaigns created a need for a more efficient growth channel.
By adopting the Pay-Per-Lead program via Software Finder, Airtable transformed its acquisition strategy from volume-driven advertising to precision-driven growth. The shift reduced wasted spend, improved sales efficiency, and ensured the team focused only on users actively seeking accounting solutions, turning lead generation into a predictable and scalable revenue channel.
+185%
Qualified Leads
38%
Less Acquisition Cost
+62%
Conversion Rate
+41%
Quicker Sales Cycle
David Rivera
VENDOR PORTAL | HUBSPOT
HubSpot, a global leader in CRM and inbound marketing, sought to maintain its market dominance in an increasingly crowded SaaS landscape. Despite high brand awareness, the team aimed to capture untapped high-intent segments and reduce the friction between browsing and buying.
By utilizing the Software Finder Vendor Portal, HubSpot effectively optimized the final mile of the buyer journey. This shift turned a standard directory listing into a high-octane growth engine, proving that even market leaders can find massive untapped ROI through better control of the buyer experience.
+2x
Qualified Leads
+51%
SEO Growth
+47%
Stronger Buyer Intent
+73%
Better Profile Engagement
Ramiro Rodriguez
CPC PROGRAM | SALESFORCE
Salesforce, a leading sales engagement and CRM platform, sought to optimize its acquisition strategy by focusing on high-quality lead flow. As traditional social and search ads became more saturated, the team looked to shift their budget toward intent-driven platforms where buyers are already in the evaluation phase.
By shifting focus toward the Software Finder CPC Program, Salesforce successfully reduced its reliance on expensive, broad-reach ads. The result was a streamlined acquisition engine that lowered CAC and delivered immediate, profitable growth through high-intent buyer engagement.
+500
Paid Clicks
3.0%
Click-To-Signup Ratio
$21,000+
Revenue Generated
$10,000+
Total Campaign Spend
Devin Noonan
REVIEW CAMPAIGN | CANVAS LMS
Canvas LMS, a leading learning management system, recognized that while they had a strong presence in academia, maintaining a competitive edge in the corporate and specialized training markets required consistent, up-to-date social proof. The goal was to transform their Software Finder profile into a high-trust environment that converts researchers into active evaluators.
By adopting the Software Finder Review Campaign, Canvas LMS successfully turned its profile into a trust-driven engine. This case proves that visibility alone isn't enough; to scale effectively, a brand must first build a foundation of verified trust to convert passive interest into qualified pipeline.
1190+
Verified Review Count
+73%
Profile Engagement
+70%
Stronger Buyer Intent
2x
Demo Requests
Rachael Ashley
CONTENT PARTNERSHIP | ORACLE HCM
Oracle Corporation’s HCM suite is built for large-scale workforce management, but competing in the HR tech space means navigating a fragmented market filled with niche tools and aggressive SaaS challengers. While Oracle HCM Cloud had strong enterprise adoption, the opportunity lay in capturing digital-first buyers actively researching solutions across comparison-driven platforms.
Through Content Partnership, Oracle HCM shifted from being a well-known enterprise option to a consistently visible contender throughout the research journey. This approach allowed Oracle to influence decision-making earlier, strengthen its competitive positioning, and convert visibility into measurable pipeline impact.
+62%
Non-Branded Visibility
+58%
Early Funnel Entry
+39%
Qualified Inbound
+82%
AI & LLMs Visibility
Success Stories from Our Customers
Our clients’ satisfaction is our top priority. Here’s what some of them have to say about their experience with Software Finder:
Ready to Lead Your Category?
Stop waiting for buyers and start winning them.
Join the marketplace where high-intent buyers discover their next software solution. From buyer intent signals to elite CPC programs, we provide the infrastructure you need to dominate your niche.