Meet the buyers who match your ICP.
Sales-qualified, phone-verified, and matched to the customer profile you give us.
See how PPL worksFor Software Vendors
Software buyers are building a shortlist today. Make sure you are on it.
Get found on search, surfaced by AI, validated by verified user reviews, and connected with buyers actively comparing options.
Trusted by software vendors across 1,000+ categories
Is your brand showing up in AI?
Buyers ask AI before they ask you. We get you cited in the content it answers from.
Check my AI visibilitySee who is researching you right now
Buyers quietly compare. We show you which prospects are looking in your category.
Request Intent dataPay only for clicks from real buyers
Your product sits at the top of category pages. You pay when a buyer clicks through to your site.
See how CPC worksOur Impact
The numbers behind
Software Finder
Where high-intent software buyers research, compare, and choose their next tools.
400K+
Monthly buyers actively comparing software
350K+
Independent reviews across products
250K+
Leads generated
43K+
Top-ranking search queries
Ways to Grow Your Business
We put your product where buyers are looking
FREE TO START
Build Your Free Profile
Get listed on the marketplace where high-intent B2B buyers go to decide. Your profile is the anchor for everything else. Claim it in minutes, start getting found the same day.
- Claim or create your vendor profile in minutes
- Appear in front of buyers actively searching your category
- Showcase screenshots, features, pricing, and CTAs
- Collect and display verified reviews directly on your listing
PAY PER LEAD
Get More Leads
Receive phone-qualified leads from buyers already researching software like yours. Every lead goes through a 15-minute qualification call before it reaches your inbox.
- Every lead goes through a 15-minute qualification call
- Leads include verified contact info, budget, and timeline
- Maximum 3 vendors receive any single lead
- Define your ideal profile by industry and company size
BUYER INTELLIGENCE
See who is researching you right now
Buyers compare quietly. We show you which companies are looking in your category.
- Named companies active in your category
- A buying intent score on every one of them
- Contact reveal for the accounts worth targeting
PREMIUM PLACEMENT
Hold a Top Three Spot
Buyers only read the first three options, and so does AI. Premium Placement holds your position on the category listings and shortlists they both read.
- Top three on the lists you choose
- Category, subcategory, alternates and best-of pages
- The pages LLM models quote when buyers ask
CPC ADVERTISING
Target High-Intent Traffic
Put your product at the top of category pages and pay only when a buyer clicks through to your site. No wasted spend on audiences that aren’t actively evaluating software.
- Appear on high-traffic category and comparison pages
- Pay only for clicks, no wasted spend on impressions
- Set your own budget and adjust anytime
- Track performance through your vendor dashboard
CONTENT PARTNERSHIPS
Enhance Your LLM Presence
Get featured in the editorial content that LLMs are already citing to answer buyer questions. Software Finder content is actively pulled by ChatGPT, Gemini, and Perplexity.
- Included in ranking listicles, comparisons, and category hubs
- Content actively cited by ChatGPT, Gemini, and Perplexity
- 75K+ monthly LLM-driven traffic queries through our content
- Build the presence that AI systems trust and reference
REVIEW CAMPAIGN
Gather Authentic Reviews
Build a steady stream of verified reviews that influence buyers and signal credibility to search engines and AI tools. Reviews are your most durable sales asset.
- Send personalised review invitations to your customers
- Offer optional incentives to drive higher response rates
- Reviews appear on your profile and in AI-cited sources
- Track review volume, sentiment, and buyer impact
Book A Demo
Not Sure Where to Start? Book a Demo.
Our team can walk you through the right growth options for your category, budget, and goals.
Trusted by 2,000+ software vendors
Testimonial
Partnering with Software Finder improved our lead quality, budget use, and support, far better than past pay-per-lead programs. We highly recommend them for reliable results.
Vincent Groccia
President
