Start closing better deals with better leads

Connect with pre-qualified leads already interested in your product — qualified through real conversations and delivered to help your team close faster.

Find out how PPL works

Meet the buyers who match your ICP.

Sales-qualified, phone-verified, and matched to the customer profile you give us.

See how PPL works

See who is researching you right now

Buyers quietly compare. We show you which prospects are looking in your category.

Request Intent data

Is your brand showing up in AI?

Buyers ask AI before they ask you. We get you cited in the content it answers from.

Check my AI visibility
Why Software Finder

Built for vendors who prioritize quality

Designed for vendors who care about pipeline efficiency, higher-intent opportunities, and better conversion economics.

01

Phone-qualified leads

Every lead goes through a 15-minute qualification call before it reaches you. No cold contacts, no unverified emails.

02

Up to 3 vendors per lead

We limit distribution so you're not fighting ten competitors — better odds for you, better experience for the buyer.

03

30% lower CPL

Our per-lead cost consistently undercuts the market. More pipeline from the same budget.

04

Customizable criteria

Filter by industry, company size, and software category. You define what a good lead looks like.

05

Detailed call notes

Budget, current software, pain points, and demo preferences — all documented so your team walks in prepared.

06

A large, structured marketplace

With 1,000+ categories and 50,000+ products, we match buyers to the most relevant vendors — improving fit and conversion.

Fill your pipeline with sales-qualified leads.
Lead Quality

Here's what lands in your CRM

Every lead comes with real buying context so your team can skip the guesswork and focus on closing.

Contact Information

Client NameKenny Ford
CompanyKIM Insurance
Phone792-123-5552
LocationAtlanta, GA

Company Profile

IndustryInsurance
Company Size50+

Outline of Projects & Requirements

Application RequiredHR Software, Learning Management
Key Features RequiredApplicant tracking, employee engagement, recruiting & payroll
Current SoftwareManaging everything over Excel
Price Expectation$10k annually
Timeline of Project5 months
Detailed call notes: The buyer wants an all-in-one HR system with hiring features, employee engagement, leave and attendance tracking, and built-in payroll. They want to move off Excel to a system that automates all HR needs, and require all HR staff to be trained during onboarding.
How It Works

From search to your pipeline in 5 steps

  1. 01

    Buyer searches

    A decision-maker finds Software Finder while researching a solution.

  2. 02

    We capture interest

    They browse options and reach out for guidance from our team.

  3. 03

    We qualify them

    Our team runs a 15-min call to verify requirements, budget, and timeline.

  4. 04

    You get the lead

    We match them to your criteria and send detailed lead notes.

  5. 05

    You convert

    Engage fast and turn a warm prospect into a paying customer.

Get started today
Who Is It For

Designed for growth
teams that want better-fit opportunities

Whether you're scaling a niche product or competing in a crowded category, the model works best for vendors who want higher intent, stronger context, and less wasted spend.

For SaaS vendors
Scale pipeline with buyers actively searching for solutions like yours.
For mid-market & enterprise solutions
Reach decision-makers with defined requirements and budgets.
For competitive categories
Stand out in high-intent buying moments (HR, medical, CRM, payroll) instead of competing on ads alone.
Get Started

Spend less time qualifying and more time closing.

Get in touch and we'll match you with buyers already looking for what you sell.

N
Trusted by 2,000+ software vendors

Get sales-ready leads

Other Growth Options

Looking for a different growth approach?

PPL is designed for high-intent, sales-ready leads. If you're looking to expand visibility, drive traffic, or strengthen your presence across the platform, explore other ways to grow with Software Finder.

CPC Advertising

Drive high-intent traffic directly to your product page. CPC placements put your product at the top of high-traffic category pages, right when buyers are evaluating options.

More On CPC

Vendor Portal

Take control of your product presence: manage listings, update information, and ensure your brand is accurately represented to buyers.

Manage Your Profile

Content Partnerships

Get featured across high-intent editorial content that ranks for the keywords your ideal customers are searching for across search engines and LLMs.

Build My Presence

Reviews Campaigns

Build credibility with authentic customer reviews that strengthen your positioning and improve conversion across the platform.

Collect Reviews

Testimonial

Partnering with Software Finder improved our lead quality, budget use, and support, far better than past pay-per-lead programs. We highly recommend them for reliable results.

Vincent Groccia
President
Read the story
FAQ

Questions we get asked a lot

What is the purpose of your lead generation services?
Software Finder's lead generation services help businesses connect with potential customers actively searching for software solutions, boosting their client acquisition efforts.
What types of software vendors benefit from your lead generation services?
Our services cater to vendors across project management, EMR/EHR, LMS, HR, finance, marketing, and other business-critical software categories.
Can I specify the criteria for the leads I want?
Yes. Customize your lead preferences based on industry, company size, and specific software needs to ensure you receive leads aligned with your target market.
How are the leads verified for quality?
Every buyer goes through a 15-minute qualification call. We verify their requirements, budget, current software, and decision timeline before including them in any lead package.
How many vendors receive the same lead?
A maximum of 3 vendors receive any single lead. This limits competition and increases your chance of closing compared to open-distribution programs.
What is the pricing model for your lead generation services?
Our pricing is flexible and tailored to your needs. We offer competitive per-lead rates based on lead volume and exclusivity preferences.